Brick-and-mortar stores are temporarily shutting down to help stop the spread of coronavirus. With various countries going into lockdown and putting in compulsory self-quarantine measures, it was only time before brick-and-mortar retail stores would react.

Many businesses at this challenging time must rethink and redesign their business processes. The popular beauty brand, Glossier, was first to close their brick-and-mortar stores worldwide temporarily. Since their announcement of closure, many stores followed suit, including Allbirds, Warby Parker and Nike.

Brands with existing e-commerce channels are in luck as self-quarantine regulations have seen the most dramatic shift to online shopping for both essentials and non-essentials.

Amazon has always invested heavily on warehouse systems and processes, and it’s looking like it’s paying off amid this pandemic. People are purchasing essentials such as toilet paper through to non-essentials such as clothing and accessories. With so much time on our hands, online retail therapy seems like the way to go.

Amazon has stated that they have put a priority on delivering staples and essentials efficiently to their consumers, allowing them to have their items in this time of need.

E-commerce channels have always been a good outlet for brands to generate engagement and sales. However, it is now more critical than ever for businesses to nail down their online processes in response to such a heightened demand for this service.