Cycling Apparel Brand MAAP Opens Flagship Concept Store

Australian cycling apparel brand Maap has opened its first flagship concept store, offering coffee, events, group rides and apparel in Collingwood, Melbourne.

The Melbourne-based label has carved out its place in the industry, striving to produce world class apparel by mastering the intersection between style, innovation and performance.

The store, Maap LAB, allows visitors to browse the premium cycling apparel and accessories that Maap is best known for, along with cyclist-oriented items such as fragrances, skincare and grooming products, and books. 

The first collection includes vinyl and player from Sound Merch, skincare for pre- and post-riding needs from Aesop, and accessories from Havn. 

LAB is an acronym for ‘life around bikes’. The development acts as an inclusive space for experienced cyclists and cycling enthusiasts to come together as a community, including a coffee shop, workshop and in-house team of experts to assist cyclists with their queries. Maap co-founder, Jarrad Smith aims for the store to be a welcoming place for everyone interested in cycling, no matter what stage they are at on their cycling journey.

Located in the former industrial area of Collingwood, the store was designed by Clare Cousins Architects and makes the most of the former commercial building’s concrete and blockwork shell.

As homegrown Melburnians, the Maap founders are bound by their love of cycling and embody the city through and through.