Brittany Day went to boarding school at Rangi Ruru Girls School in Christchurch and then studied a Bachelor of Fashion Design at AUT in Auckland. Day is now living in Sydney and said her interest in fashion began with mother. “She has always made wedding dresses and ball dress as a living and as a young girl I would frequently be in her sewing room with her playing with scrap material,” Day said. The first thing she ever made was a pencil case and then graduated to pillows.
Day currently makes every piece herself and said that there is something very satisfying about creating pieces from the initial design process right to sewing in the labels in a finished garment. As a one-man band, Day does everything from design to sending out each finished garment. “I am however getting extremely busy so my one gal team may need to expand,” she added. Quality garment construction and customer satisfaction are two key values for her brand. “It is such a good feeling receiving emails from customers saying how much they love their outfits.”
Day said Festivals are her biggest inspiration, in particular, the people, the positivity and all of the incredible art installations and décor.
Day By Day has been in the works for over a year, but officially launched in October 2016. The next step is to pick up a few more stockists, Day hopes to break into the northern hemisphere. The label is already stocked in two boutiques in Melbourne, Tibbs & Bones and Frothlyf, but would love to jump across the ditch into New Zealand too. Day By Day is also available online at www.daybydaythelabel.com.