Founded in Italy in 1948, Diadora has built a global reputation for premium craftsmanship, innovation, and timeless sportswear design.
Originally established in the heart of the Dolomites as a performance footwear manufacturer, the brand quickly became synonymous with excellence across football, tennis, running, and lifestyle categories.
Blending its rich sporting heritage with contemporary Italian style, the brand has seamlessly merged performance and fashion.
Known for its commitment to quality, authenticity, and iconic design, it has also continued to inspire a new generation through products that celebrate both athletic culture and everyday style.
Now, the Italian sportswear brand Diadora has arrived in New Zealand, with Liquid Brands as its distribution partner.
Bringing together Diadora’s heritage with Liquid Brands’ expertise in building premium international brands within the local market, the partnership has marked an exciting new chapter for the iconic label.
Diadora CEO Claudio Bora was thrilled to partner with Liquid Brands and bring Diadora’s authentic sports heritage to the dynamic New Zealand market.
Bora credited the country’s strong appetite for sportswear, the growing focus on sustainability, and the appreciation for quality and innovation as factors that made this an incredibly exciting moment for the brand.
Together with Liquid Brands, Bora looked forward to connecting with New Zealand consumers who value both performance and lifestyle, while continuing to deliver products that combine Italian craftsmanship, innovation and contemporary design.
Directors of Liquid Brands, Darrel Ferguson and Nigel Ferguson, added that the partnership represented an exciting step forward for both companies and a strong opportunity to grow Diadora's global legacy.
“By expanding our footwear distribution to include Diadora in the Liquid Brands stable, we are bringing one of the industry’s most respected names in craftsmanship and sport heritage to the New Zealand market,” they said.
“Diadora’s commitment to quality, innovation, and authentic Italian design aligns strongly with our own focus on delivering premium products and long-term value to our retail partners and consumers.”
To enquire about becoming a stockist, email sales@liquidbrands.co.nz
