Introducing the Dyson precision hair dryer that's smaller, lighter and faster drying – the Dyson Supersonic rTM Professional hair dryer. For professional styling, with no heat damage.
Dyson's smaller, lighter and faster dryer has launched as Dyson engineers continue to push the boundaries of innovation in beauty and today, unveil an entirely new format hair dryer. The Dyson Supersonic rTM hair dryer is Dyson’s lightest, smallest, and most precise styling tool enabled by power-dense technologies – a new technology streamlined heater, the Dyson HyperdymiumTM motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.
Dyson engineers were tasked to create the smallest hair dryer with powerful precision. This meant doubling down on the core technology within the Dyson SupersonicTM hair dryer – particularly heater technology, motor performance, and attachments – re-engineering a machine to deliver precision for professionals in an entirely new form factor. The Dyson Supersonic rTM professional hair dryer is 30 percent smaller, 20 percent lighter, and more manoeuvrable - delivering fast drying, smoother, frizz free and shinier results.
Leading Session stylists will use the Dyson Supersonic rTM to style hair across New York, London, Milan and Paris fashion week for the Fall/Winter season.
An Industry-wideproblem
Since 2017, we’ve surveyed and interviewed 696 stylists¹ to understand their environment, habits and needs. Dyson engineers explored and addressed the challenges faced. A stylist will typically see between 4-16 clients each day, spending on average 30 – 60 minutes styling per client² adapting their angle up to 30 times during one styling session. Strain related injuries such as carpal tunnel syndrome are highly prevalent across the stylist community.
These insights informed the Dyson Supersonic rTM hair dryer, providing professionals with an agile and adaptive tool that responds to real world demands is essential while delivering superior styling experience and results.
“The Dyson Supersonic rTM Professional hair dryer builds on the technology and knowledge we have developed, offering fast drying and styling benefits for all hair types with no heat damage. Our new streamlined heater technology developed for this machine is a world-first, combined with our high-speed motors enable the lightweight form factor, and fast precise airflow," said Gavin Galligan, Senior Design and Development Manager, Dyson Beauty.
