e.l.f. Beauty has released its fourth annual Impact Report alongside a bold new campaign encouraging the community to “give an e.l.f.”
The digital-first report is built around the theme of “the every”, a reflection of e.l.f.’s commitment to be a bold disruptor with a kind heart.
To amplify the message behind the Impact Report, e.l.f. also launched a bold, international consumer campaign: “Give an e.l.f.” The campaign features voices of kindred spirits and encourages the community to fuel their own sense of purpose.
“Sharing our Impact Report is one of my proudest moments each year as we see the collective highlights of living our vision to be a different kind of company by building brands that disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility,” said Tarang Amin, Chairman and CEO, e.l.f. Beauty.
The report includes an evolution of the company’s purpose statement to emphasise action and impact: to make the world a better place for every eye, lip and face.
“Our commitment to show up as bold disruptors with kind hearts has been unwavering throughout the company’s 21-year history. It guides how we operate each day and why we make every one of our choices as a purpose-led, results-driven company.”
Focusing on achievements across key areas, including People & Culture, Innovation & Community, Campaigns & Activations, and Environment & Sustainability, key highlights reported include:
- At least two percent of the prior year’s profits, totalling more than USD 2.5 million in FY2025, donated to changemaking causes that align with the company’s values, spanning boardroom diversity, animal welfare, health and wellness, women's empowerment, LGBTQ+ advocacy, disaster relief and more
- More than 140 business leaders, nonprofits and peer companies have joined e.l.f. Beauty’s Change the Board Game coalition, all committed to creating more accessible boardrooms
- 75 percent of e.l.f. Cosmetics products are USD 10 and under to maximise accessibility
- 73 percent of e.l.f. Beauty brands’ products are made in Fair Trade Certified facilities
- 100 percent of cosmetic brushes' wood handles now use Forest Stewardship Council-certified wood
- Achieved a 33 percent reduction in packaging intensity in FY2025 versus a 2019 baseline, exceeding our 2030 goal for a 20 percent reduction
“We all give an e.l.f. We have the courage to care and that’s how we make the world a better place for every eye, lip and face,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
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