This Christmas season, ed&i has launched its new Mini Ranges, perfectly timed for travellers, gift-givers and beauty junkies who adore smaller, high-impact products.
The first drop has just arrived, featuring the Mini Bundle “Morning Coffee + Day Hydrate + Night Cap”, compact editions of the beloved full-size formulas, all in travel-approved 100 ml versions.
On the 1st of December, a mini Part Time Self Tan 100 ml will launch just in time for summer and beach weather.
Beauty insiders and consumers alike have become obsessed with “mini” formats. They’re ideal for discoverability, sample-sized luxury, premium gifting and effortless travel.
ed&i’s new Mini Ranges capture that love for sleek, small-but-powerful products, delivering full brand performance in a format that fits carry-on luggage and tuck-in stockings.
- Mini Skin Bundle: Morning Coffee (face scrub/mask), Day Hydrate (face moisturiser) and Night Cap (anti-age ointment), each in 100 ml travel-friendly formats.
- Mini Part Time Self Tan: From ed&i’s body-care range, the star formula ed&i “Part Time Self Tan” now joins the “mini” party, ideal for travel, holidays or gifting.
All products are designed to fit in your carry-on, be nestled in a stocking, or popped into a beauty bag for spontaneous trips. The Sleek, modern design that reflects ed&i’s ethos of effective, science-meets-beauty formulas now in the mini format that consumers crave.
ed&i’s Mini Ranges leverage all these benefits. They’re designed for, and by, people who value high-performance skincare and body-care, and the freedom to use them everywhere.
The Mini Bundle and mini-format products will be available online from late October, with the tans from the 1st of December.
While stocks last, these mini gems are expected to sell out quickly for holiday gifting and end-of-year getaways.
Founded in 2019 by Edna Swart, Ed&I has built a cult following for its transformative skincare range, designed to support and empower individuals on their skin-confidence journey.
