ENDLESS ASIAJust before its launch in New Zealand, Danish jewellery brand Endless Jewelry has launched in Asia.

With 300 VIP guests, celebrities and more than 100 media representatives from Denmark, Taiwan, China, Hong Kong, Malaysia and Singapore, Endless Jewelry has expanded its global reach to the Asian market, hosting the event at the heart of Taiwan’s fashionable capital, Taipei. The event included speeches from Endless founder, Jesper Nielsen, on-stage interviews and a fashion show full of Endless Jewelry.

“The opening in Taiwan marked the entrance into our fourth continent. Our Taiwanese team arranged a truly amazing event and opening party in the true spirit of Endless Jewelry,” said Nielsen.

Michael Thomsen, CEO for the Greater China Region said, “Endless Jewelry is completely new to this market, and it will take time to build our brand here. By opening with the attendance of basically all media in the region, as well as some of the main celebrities, we have already come a long way. I anticipate we will reach USD $5 million in sales the first year, which will be a good start of our Asian business.”

Endless Jewelry, with Jennifer Lopez as designer and spokesperson for the brand, is now available in more than 3,500 stores in 23 markets on four continents.