The Hong Kong Trade Development Council (HKTDC) has launched a series of Fashion Hong Kong 2024 campaigns this month, introducing the global fashion industry to Hong Kong’s designer brands.
The HKTDC and the Hong Kong Economic and Trade Office in Brussels curated the Hong Kong Pop-up Design à Paris promotion campaign. The campaign’s pop-up shop showcased 11 emerging Hong Kong designer brands.
It brought a series of personalised designs focusing on sustainable fashion, art, culture and craftsmanship to the global fashion capital Paris.
Fashion Hong Kong will also hold promotional campaigns in Thailand and Shanghai and continue promoting Hong Kong brands, supporting their expansion into Mainland China and overseas markets.
Sustainable fashion products have become popular in recent years, with brands such as ARTY: ACTIVE, Coat Tote, OLEADA and SOULMATTE demonstrating commitment to the environment using sustainable design concepts, materials and processes.
The pop-up also showcased a range of art and culture design brands, such as Ditto Ditto, JARDIN DES FONTAINES and Pair Pair Full.
Highlights included Victoria Harbour magnets with letterpress techniques, printed accessories with urban and animal motifs, and funky, mismatched socks. The pop-up store also highlighted brands' craftsmanship, such as KKLUE, La Serenidad, LOUISE CASTLE and WHY.
To help Hong Kong sports and leisure brands seize booming e-commerce opportunities in the ASEAN market, Fashion Hong Kong has partnered with lifestyle e-commerce platform Pinkoi to promote eight Hong Kong sports and leisure brands in Thailand.
Till the 13th of April, Fashion Hong Kong will also present new products at RESEE in Shanghai.
