Fashion Hong Kong has launched an exciting series of campaigns, introducing the global fashion industry to the unique charm of designer brands.
Due to its wide variety of exceptional designers, the Hong Kong pop-up Design à Paris received massive support from Parisian consumers, fashion journalists, trade buyers, and bloggers.
Curated by the Hong Kong Trade Development Council, the campaign's pop-up showcased 11 emerging designer brands, bringing a wide range of fashion products to Parisian consumers and trade buyers. This helped promote cultural and business exchange between France and Hong Kong.
Other renowned events from Fashion Hong Kong included annual international fashion weeks showcasing unique and diverse designers. Previous campaigns have visited various countries, ranging from Copenhagen to Shanghai.
A key campaign feature was sustainable fashion products, with rising interest in ethical and environmentally friendly designs and materials.
Notable brands ART: ACTIVE, Coat Tote, and Oleada demonstrated their environmental commitment by using suitable design concepts, materials and processes.
Cultural design brands ditto ditto, JARDIN DES FONTAINES and Pair Pair Full displayed innovative and unique styles that reflected recent trends in Hong Kong.
Highlights of the show included Victoria Harbour magnets made with letterpress techniques, printed accessories with urban and animal motifs, and funky, mismatched socks with Hong Kong anecdote patterns.
Careful craftsmanship of KKLUE, La Serenidad, Louise Castle, and WHY combined traditional artistry with innovative design to create one-of-a-kind jewellery, bow ties, and clothing.
Fashion Hong Kong partnered with lifestyle and e-commerce platform Pinkoi to set up a dedicated page on its Thailand-specific e-commerce platform. This will promote eight Hong Kong sports and leisure brands while helping the brands deploy cross-border e-commerce to sell in Thailand and other overseas markets.
Fashion Hong Kong will showcase new products at RESEE, a boutique in Huaihai, Shanghai until 13 April. They also participated in the DADA Showroom, Shanghai Fashion Week's official B2B showroom partner.
