Having bounced back from difficult times, designer and owner Jenny Joblin is full of desire to build Federation into New Zealand’s strongest streetwear brand. She got her start in the industry juggling a job in the workroom at Karen Walker while studying fashion design at AUT. Since then she has helped launch and develop a brand with a strong presence in the New Zealand market.

“Federation is a streetwear brand that loves a bit of art and good designs with subtle points of difference,” said Joblin.

This year she has decided to show the brand as a whole experience at New Zealand Fashion Week, supported by a strong network of stockists throughout New Zealand and Australia. October will see the team move into a new workroom and showroom, while the flagship store in Auckland’s Takapuna continues to perform well.