Sealing a long-lasting bond with Rome, FENDI chose to celebrate its 90-year anniversary in its hometown.

A private cocktail kicked off the festivities at the San Luca Academy inside Palazzo Carpegna, a historical Roman Palazzo hosting an artists’ association founded in 1593, just a few steps away from the Trevi Fountain, where it was launched, as a worldwide preview, the FENDI ROMA book. The book celebrated 90 years of the Maison, identity and the profound link with the city of Rome and was presented in an exclusive set up inside the exhibition area.

A fashion show followed with the Legends and Fairytales Haute Fourrure Collection, designed by Karl Lagerfeld, once more an example of the unique craftsmanship, daring creativity and expression of the excellence of the Roman Maison. Many celebrities and VIP’s attended the event. Special windows have been developed exclusively for the Palazzo FENDI boutique to celebrate the 90 years of the Maison.