Fitbit Goes Luxe with new Fashion-Forward Product

Designed to support your holistic health, Fitbit has announced a new Fitbit tracker and smartwatch with a new Stress Management Score among other new features. Fitbit Luxe gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes which could be caused by increased stress or fatigue. It is Fitbit’s most elevated tracker while also offering a beautiful, comfortable and versatile design with a variety of accessory choices, including a collaboration with jewellery brand gorjana.

With Luxe, you’ll get six-months of Fitbit Premium for added support and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a colour touchscreen and up to five days of battery life.

"Over the past year, we’ve had to think differently about our health – from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to manage your holistic health," said James Park, VP, GM and Co-Founder of Fitbit. "That’s why we’ve been resolute in introducing products to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features – some that were previously only available with our smartwatches – making these tools accessible to even more people around the globe."