THE ICONIC has announced a lineup of local and international designers to be featured in their headline NZFW show, aptly titled The Front Row.
Known as a popular fashion and lifestyle platform, THE ICONIC is a proud partner of New Zealand Fashion Week.
THE ICONIC made its international runway debut at Christchurch's Spring Fashion Festival in 2025. This year, they will be showcasing a seasonal edit of local and international designers at their NZFW show.
The highly anticipated runway experience will include shoppable looks from Australian labels Christopher Esber, BLANCA, CLEA, One of Others, The Tales, Cendre, as well as one-off pre-loved pieces from The Real Deal.
New Zealand labels Paris Georgia and Deadly Ponies will also take to the runway alongside exclusive looks from THE ICONIC’s labels AERE and mínima esenciales Spring/Summer 2027 collections.
The Front Row show will mark the first time Christopher Esber, One of Others, Blanca, CLEA, The Tales and The Real Deal have shown on a New Zealand runway.
THE ICONIC continues to expand its New Zealand presence, with a growing roster of local brands including Harris Tapper, Paris Georgia, Marle, Karen Walker, Yu Mei, Rodd & Gunn, Deadly Ponies, Kowtow, Stolen Girlfriends Club, and more.
"It’s wonderful to be back at New Zealand Fashion Week for the second year running, celebrating the creativity shaping fashion in Aotearoa," said Gayle Burchell, THE ICONIC’s Chief Commercial and Sustainability Officer.
"It’s an opportunity to showcase our inspiring assortment to highly engaged Kiwi customers while discovering local designers we can support to build their brands and grow with us," she added.
"Our investment in a more seamless New Zealand customer experience is really resonating. Since rolling out overnight delivery across metropolitan areas last year, we’ve seen strong customer uptake contributing to healthy growth of 35 percent of our Kiwi customer base in 2026 alone."
