Five Decades Of Portuguese ForEver

Portuguese ForEver is celebrating a successful fifty years journey since its inception in 1973.

As a benchmark in producing soles for the most renowned international brands, it continuously invests in technology and innovative processes, responds to customer needs and keeps up with trends. 

“We want our customers to stay and work with us in Europe. To do this, we anticipate their needs, constantly innovate, and exceed their expectations. From Portugal, we reinvent the sector, driven by the efforts of a multidisciplinary team that is scientifically qualified and committed to excellence,” said José Azevedo Pinto, CEO of ForEver.

The company has created two brands of footwear; Wock specialises in professional footwear, and Lemon Jelly is a sustainable vegan fashion footwear brand for women.

One of its main goals is to achieve carbon neutrality in the production process by 2025 by finding more sustainable solutions, using recycled raw materials and natural resources such as sugar cane and seaweed and revisiting and updating its processes.