Foss and Kruger

Foss and Kruger is a new fashion boutique set in the heart of the seaside village of St Heliers in Auckland. The store, which opened in February this year, has a modern Scandinavian style and stocks a range of different high end European brands including the Danish based label Day Birger et Mikkelson and its sister label 2nd Day, the French based brands Leon and Harper and By Zoe as well as the New Zealand label Sable and Minx. The store focuses on giving customers a luxurious mix of modern classics, colour casuals and exquisite evening wear. “The Foss and Kruger woman is modern, classic and effortlessly chic,” says manager and buyer Hannah Blair. “Our customers love good quality and great design and looks that can take them from day to night”. Hannah chose to open their first store in St Heliers because she saw a gap in the market for a high-end womens store in the village. “Women here have an inherent sense of style, and appreciate the fabrics and quality of the labels we offer, which is our real point of difference,” she says. Hannah is currently working on a website for the store and hopes to open another Foss and Kruger store in the future. For product enquires please contact Hannah on or phone +64 9 950 5914.