Home InStyle and Fashion InStyle have concluded successfully, attracting around 24,000 buyers from 100 countries and regions. Non-local buyers mainly came from Mainland China, Japan, Indonesia, Taiwan, and the United States.
An independent research agency commissioned by the HKTDC interviewed 740 exhibitors and buyers, and 64 percent believed that overall sales would increase in the next 12 to 24 months.
Respondents from Home InStyle found that sales prospects were promising in the Middle East, Mainland China, and ASEAN markets, while the respondents from Fashion InStyle considered Taiwan, Latin America, and ASEAN markets to have favourable sales prospects.
“The fairs have enticed professional buyers and buying missions from different countries and regions, including renowned fashion e-commerce giant Zalora, Glop Studio from France, Carrefour’s Turkiye Branch, Hometeka do Brasil S/A from Brazil, Hyundai Department Store from Korea and The Mall Group from Thailand,” said Sophia Chong, Deputy Executive Director of the HKTDC.
“These events have created cross-sector opportunities for the industry. The HKTDC remains committed to promoting the development of the fashion and creative sectors.”
Among Home InStyle respondents, 36 percent identify business leads driven by e-tailing as the most significant business opportunity this year. They also predicted kitchenware and tableware would have the most significant growth potential this year. At the same time, simple design, smart home products and environmentally friendly and energy-saving products will be the most popular trends.
Fashion InStyle respondents identified urban clothing and womenswear as having the highest growth potential.
The portable foldable cutlery set offered by the Hong Kong exhibitor, Uphold Living Ltd, was the highlight at Home InStyle as it provides a sustainable alternative to disposable cutlery.
Saudi Arabian exhibitor Plastic Manufacturing House Co. also debuted at the fair, where it engaged with buyers from South America, Canada, Europe, Morocco, the Philippines, Mainland China and Hong Kong.
“At Home InStyle, I could directly purchase new products from suppliers at lower prices, so I don’t have to rely on Jakarta’s distributors,” said Indonesian buyer Mulianingsih.
“Through Click2Match, I identified two potential suppliers for plastic boxes and food containers and have already placed sample orders. It was a brilliant idea to co-locate Home InStyle and Fashion InStyle, which allows me to source fashion accessories under one roof.”
The Taiwan Creative Industry Development Association also brought five brands and two jewellery designers to exhibit at Fashion InStyle, and Tze Her Ying, Chief Operating Officer of Saturday Club, visited Fashion InStyle to source items for the Singapore-based online fashion brand specialising in ladies’ wear.
The Hong Kong Trade Development Council (HKTDC) has more exhibitions planned for this month, like The Hong Kong Gifts & Premium Fair, The Hong Kong International Printing & Packaging Fair, the inaugural DeLuxe PrintPack Hong Kong, and The Hong Kong International Licensing Show and Asian Licensing Conference.
