Harry Potter and the Philosopher’s Eyeshadow

American brand Storybook Cosmetics is targeting fangirls, with their fairytale and fantasy fiction inspired beauty products.  The brand was founded by sisters Erin, Mandy and Missy Maynard in 2016, and has quickly developed an online following because of their wizard wand inspired makeup brushes.  Their latest must-have makeup item is an eyeshadow palette inspired by the Harry Potter series, with shades named ‘Potions’, ‘Prophecy’, and ‘Sorcerer’.  Their palette comes in a box which is made to look like an old storybook, with a fold over cover and a mirror inside (so you can touch up your smokey-eye while on your broomstick).