The UK’s leading contemporary fashion and lifestyle show, Scoop, has returned to Olympia West, Kensington, in July. Founder and Managing Director Karen Radley unveiled the campaign imagery for the new season, Here Comes the Sun.
Since Scoop's inception in February 2011, Radley has been at the forefront of uncovering cutting-edge designers worldwide, giving the show its unique handwriting.
“As we shed the layers of winter and embrace a new season, there's a sense of optimism and joie de vivre in the air. Summer brings with it the promise of warmth - both literal and figurative,” said Radley.
“As such, I'm thrilled to launch our Spring/Summer '25 theme of Here Comes the Sun. It perfectly encapsulates the joy of longer days, beautiful blue skies and the ease of warm-weather fashion.”
The campaign has playfully reimagined Olympia as a vintage, eccentric illustration, celebrating the fun and quirkiness of Scoop and the fresh perspective it brings to Olympia West. As the show coincides with Bastille Day, the campaign imagery has also captured the vintage French Riviera.
Radley's joy in discovering new and emerging designers was evident in the campaign imagery, which beautifully encapsulated the season's spirit.
“As many of you know, vintage styles and this season perennially inspire me. We wanted to capture the gorgeous aesthetic of a 1930s seaside resort.”
At the show, a diverse range of collections will be presented, including those from Seema, NANIG, Sans-Arcidet Pari, and Yavi. Many more designers have yet to be announced.
Recognised as a must-see on the international trade show circuit, Scoop will open its doors at Olympia West, offering a curated selection of premium women’s fashion, luxury home, beauty, lifestyle, and men’s collections.
