High-end Fashion Brand’s New Sustainability Project

Ermenegildo Zegna Men's Spring 2021

Luxury Italian fashion house, Ermenegildo Zegna, is celebrating its 110th anniversary this year. Amongst their celebrations, Ermenegildo Zegna Group has released a limited-edition wooden heart-shaped keepsake that invites its customers to support the Oasi Zegna reserve.

The Oasi Zegna reserve surrounds Ermenegildo Zegna's wood will in Italy. It has half-a-million pine trees planted by the founder back in the 30s.

Loyal customers can now purchase an engraved wooden heart trinket, made from Italian trees that have been naturally fallen. All sale proceeds will help safeguard the reserve as well as contribute to the plantation of new plants.

The wooden heart trinket will be available for purchase exclusively on Ermenegildo Zegna's online store.