The Iconic is one of the largest online retailers in Australia and New Zealand, stocking both international brands like Tommy Hilfiger and Lacoste, through to sought-after New Zealand brands like Karen Walker.
Recently, The Iconic has launched its new online outlet store, The Iconic Outlet. On a different website, separate from the original site. The new outlet store has an array of men's, women's and kids apparel and accessory pieces at outlet prices.
"It's outlet shopping unlike we've ever known here in Australia and New Zealand," noted Erica Berchtold, CEO of The Iconic.
Discounts start at 50 percent off, it is a new step for The Iconic to target the price-conscious consumer group. Although the selection is much less in comparison to its original store, the Outlet store promises more brands and categories to feature in the future.