For Spring 2021, H&M collaborates with the iconic American skate and streetwear brand, No Fear, boldly flipping the narrative and redefining fear for young people around the world today. Because fear can be awesome, a source of power, the kickstart of untold potential. This collaboration fires up the "No Fear" mentality for a progressive and inclusive generation of young women.
"It feels amazing to re-launch No Fear with the collaboration with H&M and co-create some pieces with The Skate Kitchen. We're especially proud to add our voice to the next generation, encouraging them to be themselves and fight for what they believe in with a 'No Fear' ethos backing them up," said Hamish Morjaria, Head of Brand Partnerships and Licensing at No Fear.
The H&M x No Fear collection is now available worldwide.