New Zealand-based natural performance apparel company, icebreaker, has released its Spring/Summer ‘24 collection. Featuring bright pops of colour, the collection takes unnecessary plastic out of hike, run, and urban adventure wear through the innovative use of merino and natural fibres.
Founded in 1995, icebreaker set out to pioneer ethical and sustainable natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business in the apparel industry. Working with what nature provides and adapting as nature does, the brand enables consumers to join a movement towards a more natural way of living.
icebreaker’s Spring/Summer ‘24 Collection provides natural performance alternatives to synthetic-based apparel. Using innovations and technology that are paving the way for sustainability within the industry, the new collection focuses on bringing new colours to their thermoregulating Merino hero products.
The new collection is designed to inspire wearers to join a movement towards a more natural way of living. Merino wool lies at the heart of the collection and is bolstered by a blend of other natural fibres, including plant-based Tencel Lyocell and organic cotton, to optimise performance and targeted thermoregulation. The new collection is designed to be worn in all seasons and, therefore, encourages smarter consumer choices towards sustainable consumption.
Stand-outs from the range include the Quantum III Long Sleeve Zip Hoodie, the 100 percent merino, slim-fit mid layer is ideal for technical mountain adventures, and Shell+ Cotton Windbreaker, a lightweight layer that shields against the wind and light rain during active outdoor journeys.
icebreaker’s ZoneKnit and Cool-Lite ranges feature hero pieces with a breathable and lightweight fabric blend for high-intensity activities such as running. The ZoneKnit products are the perfect companions to help you perform naturally better and keep you comfortable in the outdoors.
icebreaker’s 100% merino range features highlights such as Tech Lite II Tee, a versatile tech tee that provides comfort, breathability and natural odour-resistance for any adventure, and is icebreaker’s best-selling base layer top perfect for taking anywhere on the go. This season, Tech Lite II Tee is available in a men's and women's graphic range, with original artworks by Auckland-based visual artist Fern Ngatai and Portland-based artist and professional skateboarder SEBO that tell stories of vibrant, natural outdoor adventures.
