iD Moves To A Biennial Format

(c)Chris Sullivan

Fashion lover’s favourite, iD, has just announced that their much-loved show at the Dunedin Railway Station will move to a biennial format.

Since an event of this scale is tough to pull together in a year, moving to a biennial event provides more time to plan and secure funding and promotions.

“We are always looking at ways of improving the iD offering, and we believe that a longer lead-in will enable us to produce a quality event for our followers that is bigger and better than before,” said Margo Barton, co-chair of iD.

The Dunedin City Council had allocated iD a Premier Event Grant in July to help cover costs for the 2024 planning year.

“This biennial approach is just the latest stage in the evolution of iD Fashion. The feedback we have received about this decision from designers, sponsors and guests alike has been positive, and we are confident that this will help sustain our event for the years ahead,” said co-chair Sally McMillan.

The iD International Emerging Designer Awards competition will also become a biennial event, and iD is currently working on plans for a minor event next year with a sustainability focus.

“Being at the cutting edge of fashion means eyeing social issues as they impact the industry. In 2024, we will create opportunities to share ideas about being more mindful about how we all design, purchase and wear fashion.”

The following hallmark iD Dunedin Fashion Show at the Dunedin Railway Station will be held on the first weekend of April 2025.