Since beginning her label in 2016, Jojo Ross has been known for her use of bold shapes, tailoring, and industrial finishing, as well as the prints, patterns, and colours that adorn her garments.
The latest Jojo Ross drop has taken cues from her conceptual past, which flows continually through with Ross' signature sculptural and structural designs. Ross said that her inspiration for each drop is not prescriptive, nor is it the result of a fleeting moment; instead, it is a quiet evolution of things that are inherently her style. Some of Ross's continued inspirations are found in outer space, science, architecture, and in the natural world, anywhere that doesn't feel like 'here'.
This is the second drop for Jojo Ross in 2023 and has evolved since the first with the inclusion of warm winter styles and fabrics, as well as some spring-dreaming pieces. Ross said that each piece took a lot of consideration and perfecting.
"I've really focussed on stripping everything back to the perfect minimalist cut and strong silhouettes but extremely wearable for our customers," said Ross.
The Yuki Jacket is a new addition to the collection, which Ross described as nothing but a beautiful sleeve and body in luch wool or 100 percent silk. The La Bouche Dress combines a contrast pleated corset-like centre panel with split sleeves, whilst the Mystics Dress and Top have bell sleeves and a pleated waist.
For a classic and minimalist look, Ross suggested the Hover Top, a full-sleeved style made into a new pleated storm print, whilst the Daydream Longsleeve Top this season has a straight fitted sleeve, a new edition of one of the most popular and enduring basic styles from the label.
The Dolly Jacket has been made from a fluffy wool blend, elevating the cardigan-like style with its tailored pattern. The Soirée Dress is a softly fitting evening dress with a super-stripped back and made from a chain mail sequin, and the Otherworldly Coat is now a fully-lined coat with a belt, which is also available in a puffer form as well as an easy-wearing bouclé knit style.
"Our other enduring styles compliment these in new colourways or with updated fastenings. Key fabrics include the last of our beautiful Italian Plisse's, beautiful new 100 percent wool coatings with a cashmere finish, and fluffy wool blends in black and lipstick."
Ross added that the pleated storms print in both sand and ocean, a thick 100 percent silk gold snake material, and several Italian suiting blends also make an appearance.
Of all the new styles, Ross admitted that her heart melts for both the Yuki Jacket and Otherworldly Coat in the ecru shade. She said that the wool is divine to touch and wear and that it felt very special to try it on.
A personal highlight of releasing the new drop has been for Ross to see the customer's reaction to finding the garments in the store.
"I'm excited to drop the remainder of this range at the beginning of September for our Spring pieces, which include our new La Bouche Dress. It features a ruched and pleated panel which creates an almost corset-like look. I have a queue of customers waiting for them, so I can't wait to have them in-store."
