New Zealand fashion label, Ketz-ke's "Now or Never" summer collection is all about taking a leap, and turning dreams into a reality. Because why wait for tomorrow if you can do it today?
The collection is designed to inspire customers to stop waiting and try something new, whether that's a tick on the bucket list or switching up your usual style.
"If the last year and a half has taught us anything, it is to appreciate living in the moment. I want my garments to provide a refreshed excitement for summer, embracing all the fun that comes in it and ultimately for our customers to feel amazing when they wear Ketz-ke," expressed Jenny Drury, owner and designer of Ketz-ke.
The essence of this collection captures the vibrance and joy of the happiest season of the year, while ensuring easy-breezy comfort.
"Whether you're after attire for a summer soiree or a weekend coffee run, these styles offer both striking feminine features and relaxed silhouettes, inviting wearers to both look and feel their best."
The biggest part of the design process for Ketz-ke is choosing the perfect fabrics and textiles to incorporate into their garments.
"I'm very cautious that a fabric or print can make or break a style. Brenda, my sister who co-designs with me is very selective about the fabrics we use, always working closely with our mills," explained Drury.
Ketz-ke is known for its prints, and this new collection certainly stands out in that regard. Going for modern takes on animal print, graphic interpretations of florals - including placement prints - and a classic stripe to round the collection out.
I take the role of designer very personally and can't help but fall in love with all my garments.
However, if Drury had to choose her ultimate favourite Ketz-ke combo it would be the Ownership Tank and the Invent Pant, made in a beautiful soft linen fabric and a gorgeous summer chocolate.
"I will be living in this combo this summer."
Now or Never features hints of loungewear with the inclusion of a matching set, the Rosebud Tee and Instant Short. Just as comfortable as pj's but still done up enough to wear out.
When customers find a style they adore, they love to see it again in a new print or slightly adapted. Well-loved Ketz-ke styles that are repeated in this season include the Cracker Top, Wicked Top, Chop Chop Top and Capital Tee.