Following fashion week, Redken 5th Avenue has collaborated with Stolen Girlfriends Club to unveil a new fashion go-to bag for the summer. The two leading New Zealand brands have created a stunning clear-design bag, wrapped in bold ‘masking tape’ style featuring Stolen Girlfriends Club branding. Extremely versatile, the bag comes with a detachable strap and contains a Redken 5th Avenue Shampoo and Conditioner available in versions specific to a range of haircare needs. Whether looking for a product suitable for coloured hair, wanting to achieve softness, or needing to take care of extreme damage, Redken covers all the bases in this bag.

As much of a fashion statement as it is practical for a range of uses, this bag follows a list of limited-edition collaborations between the Redken 5th Avenue and Stolen Girlfriends Clubs.

“For this year’s collaboration with Redken we revisited one of the very first projects we did together – the clear clutch travel case. We wanted to build on this idea because it was so popular and so functional,” said Marc Moore, Stolen Girlfriends Club founder.

“I love the industrial vibe against the punk D.I.Y. look. We’ve gone for this design because masking tape makes it seem like it’s holding the bog together. We’ve used a detachable strap so it can double as a laptop cover and there’s even a waterproof zip, so the bag is splash-proof.”

The bag is available with Redken All Soft Shampoo and Conditioner, Redken Colour Extend Magnetics Shampoo and Conditioner or Redken Extreme Shampoo and Conditioner.