Another Hollywood star is branching out from their craft and entering the fashion sphere. Justin Bieber is making his mark on the industry with the launch of his official label ‘Drew House.’
The label premiered their debut collection this month after teasing logos and branding via social media platforms. The collection approaches streetwear through a gender-neutral gaze, with the range featuring options for both men and women without conforming to traditional gender signifiers. Champaign beige and yellow are the collections signature colours, giving the items an easy loungewear feel.
The collection has been noted for playing homage to Kanye West's fashion label Yeezy, encapsulating the same chic but effortless appearance. The range includes emblazoned basics, corduroy items and even a pair of towel slippers, edging the items into the loungewear genre with greater force.
The ‘About Us’ section of the brand's online store exemplifies their blaze attitude and easy approach to style: “Drew house is a place where you can be yourself. Blah blah blah blahsdbksjdfl. Wear like you don’t care. Come chill. K. Bye.” This fashion house is new on the scene and one to watch as it attempts to tap into the youthful ease of millennial shoppers.
