Josephine Skriver is the new Maybelline New York global spokesmodel

The internationally known model Josephine Skriver, just joined an impressive lineup of global spokesmodels who have helped shape the identity of the world’s leading cosmetic brand, Maybelline New York.
“Being a part of the Maybelline New York family is a dream come true. I have been wearing Maybelline since I was a little girl,” says Josephine. “I am honoured to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”

The Victoria’s Secret Angel, who has had a truly successful career so far modelling for brands like Balenciaga, Chanel, Valentino and Yves Saint Laurent, just to cite a few, is also invested in philanthropic work. In fact, she is involved with organisations like Family Equality Council and COLAGE as well as to Keep A Child Alive and is an advocate for global LGBTQ rights.

“She’s not only beautiful but down to earth, hardworking and incredibly charitable. This exactly the vitality the brand encompasses”, says Maybelline NZ group marketing manager, Anna Thompson

Josephine will appear in her first campaign for the brand in May 2018.