Kelsey Genna is a fun feminine activewear label that fuses fashion and sports to create a hip young line that celebrates working out. The fashionable looks means consumers don’t have to sacrifice style over comfort, something which will certainly appeal to fashion conscious gym junkies. Founded this year by Kelsey Genna, who studied fashion design at the Wanganui School of Design, the line was born out of Genna’s own desire for fashionable and affordable sportswear. “I was at a point where I wanted to design something for the ‘everyday girl’. I’ve always made my own activewear…and there didn’t seem to be a lot of feminine, playful sportswear out there so it seemed like a fun niche to pursue”. The 22 year old fledging designer has also started her own bridal wear label The Flower Bride in 2012.