Cyclones, floods and the devastating cost of living crisis have set the scene for a grim winter ahead for New Zealand. Without a surge of kindness, thousands of Kiwi kids won’t have what they need to stay warm during the colder months.
This is why the Kindness Collective, which scooped the New Zealand Community of the Year at the 2023 New Zealander of the Year Awards, is bringing back its PJ Project with the goal of providing 20,000 warm pyjamas to children across the country.
From the first of April until the end of June, the Kindness Collective is calling on the kind-hearted public for donations to provide children with pyjamas as we brace for the colder months ahead.
Founder and Chief Executive of the Kindness Collective, Sarah Page, said providing a pair of warm, winter pyjamas is one small way New Zealanders can make a big difference.
“When children are warm, their sleep is better, they have better health outcomes and wake up for school feeling refreshed and ready to learn. Unfortunately, more than 210,000 children are living in poverty or are going through hardship, and after the devastating effects of the recent weather events, many will have a much tougher experience this winter,” said Page.
“Last year's PJ Project provided almost 11,000 pairs of pyjamas to children from 88 schools and social services from Kaitaia to Queenstown. This year we aim to double our impact,” said Page.
Kindness Collective has also announced a new partnership with Postie. For every pair of basic kid’s flannel pyjamas sold during the April school holidays (10 April and 23 April), Postie is donating one dollar to the PJ Project.
There will also be a limited-edition Kindness Collective ‘PJ Project’ pyjama collection. These sets will be available to purchase from 6 April online or in-store from Postie. Postie is also providing Kindness Collective with a special partner rate for the PJ Project.
