A new ambassador for Jockey has been announced and its no surprise for the iconic brand which is known for its continued support for modern women's bodies. Sophie Pascoe is New Zealand's most successful para swimmer with nine gold and six silver medals under her belt. "I’m so proud of my body for how far we’ve come together. As someone living with a disability, my body is a glorious example of diversity," explained Sophie Pascoe. "When I look in the mirror, I see female power and a body that has worked so hard for every triumph. I couldn’t be more proud to partner with Jockey and to be the face of Bravo II."
The new campaign Bravo II bra range campaign features Pascoe to showcase and celebrate women of all shapes, sizes, life stages and mindsets. Jockey senior brand manager Nadia White said the brand is globally recognised as a champion for celebrating modern women and their bodies. "Sophie is an aspirational New Zealander who really speaks to our brand positioning, as well as being an advocate for diversity and body confidence, embodying everything we want in an ambassador," White continued. "The Bravo II range is an all-out celebration of modern women and their real bodies by a brand who has always supported them, and the campaign highlights Sophie’s relationship with her own body and what it can do."
Jockey's Bravo range is a recent development into the bra market for the brand. The new Bravo II range includes a contour bra that supports natural shape, as well as an underwire bra – both of which have been designed to make women feel confident and provide support.