Renowned denim brand Levi’s has partnered with actress Barbie Ferreira to create a capsule collection.
Levi’s has created iconic jeans and garments by approaching new designs with daring perspectives. As part of their continued partnership, Levi’s and Ferreira combined their creative vision on a new capsule collection that utilises a recurring bunny doodle hand drawn by artist and Ferreira’s best friend, Ben Evans.
With a strong point of view on styles, fit, and colour, Ferreira worked closely with Levi’s design team to bring her vision for the collection to life. The Levi’s x Barbie Ferreira capsule collection includes an oversized Long Dress Coat, crafted from washed black denim, featuring Evan’s doodles on the piping along the interior seam.
The collection’s Lace-Up Corset has lace-up details on the front and smocking on the back to allow for an adjustable fit. The corset pairs well with the Lace-Up Flare Jean, a mid-rise flare with lace-up details at the hips and a back patch emblazoned with the collection’s bunny doodle.
Other bottoms in the collection include a pair of ’90s 501 Jeans featuring an allover graphic bunny print made with a bleach splatter effect, and a chartreuse pleated skirt with a raw, distressed hem.
For tops, the collection offers a Second Skin Top, a tight mesh long-sleeve shirt with a '90s amoeba style print, and an Oversized Bunny Tee, a relaxed black tee with a glow-in-the-dark bunny graphic.
The capsule collection is topped off with the matching reversible Tulip Hat, made with chartreuse denim on one side and the '90s amoeba style print on woven fabric on the other.
“This collection was inspired by my love for beautiful scenes and creating a story with my everyday wardrobe,” said Ferreira. “It was important for me that the collection lived somewhere between a dark fairytale and a nostalgic dream.”
To bring the campaign to life, Ferreira turned to her longtime collaborator and friend, Petra Collins, to execute her vision. Petra Collins is a multi-talented artist and director whose distinct style of new-wave feminist photography is known for elevating the subject with rich textures and unique lighting. After closely planning the creative execution, Ferreira and Collins orchestrated a special photoshoot that beautifully captures Ferreira in the collection with Collins’ other-worldly visual touch.