Makeup Giant Launches New Customised App

MAC Cosmetics has launched a new app called MAC Technique. In the app, the user is able to save favourite looks their library, view trending beauty looks from their favourite celebrities or backstage at fashion weeks around the globe and book a class. New pages are unlocked as you add unique codes from your workshops and classes. In your classes, you can save personalised notes and images for each step of the look as well as uploading a selfie of the user's 'Final Look' with the MAC Technique template. This will automatically save to your gallery. MAC encourages users to save selfies during the process so they can remember where each product is placed in each look. You can also expand your searching field for classes from 1km to 100km. Each MAC Technique customer will receive a complimentary free MAC makeup bag during their class.