Natalie Massenet, founder of Net-A-Porter, has announced that she will be joining Net-A-Porter’s competitor FarFetch, as their non-executive chairperson. Massenet left Net-A-Porter before it merged with YOOX last year. FarFetch is an ‘omni-channel out of the box’ according to founder José Neves, as it connects with boutiques around the globe allowing for click-and-collect and in-store returns for consumers. FarFetch has been recruiting a bevy of new talent recently, and may be in preparation for an IPO. Web analytics firm Alexa have reported that FarFetch’s daily site traffic is greater than that of Yoox Net-A-Porter.
MASSENET’S NEW POSITION NOT SO FARFETCHED
