Minutes With Matthew Iozzi, MadCo PR


Founder of Madco, Matt Iozzi, has an extensive background across the fashion, technology, and TV industries within the brand development sector.

For the last six years, Iozzi has been the Head of Marketing and PR for several fashion brands at Brand Collective across Australia and New Zealand, responsible for introducing and growing brands like Superdry and Replay Jean in new markets like New Zealand.

However, this year, Iozzi ventured out independently with his own PR and Marketing Agency, MadCo PR.

Matt Iozzi

“MadCo PR is a boutique lifestyle PR agency based in Melbourne, Australia, specialising in publicity, events, communications and marketing strategy,” said Iozzi.

With over ten years of experience across lifestyle, fashion, epicure, sport, and television industries, MadCo is designed to help bring brand stories to life by understanding the needs and wants of clients, generating brand awareness and credibility in a cluttered market.

“Truthfully, we’re a bit mad.”

Iozzi said that Madco PR’s most recent efforts with Idle Hour Vodka and The Australian Grand Prix had been a significant feather in the company’s cap and something Iozzi was incredibly proud of.

“Securing a four-year category exclusive sponsorship with the largest sporting event in Australia (400,000+ guests per year) for an emerging local brand with a significant activation footprint, influencer and media strategy in our infancy was no small feat.”

Iozzi continued that activating beyond the traditional four-day event period, Madco secured over 120 press hits last year, generating a 700-plus lift on year-on-year sales and establishing the brand as a staple in the Asia Pacific bar trolley.

Similarly, through his time at Brand Collective, launching international fashion brands like Superdry and Replay in Aotearoa had been a real ‘pinch-me’ moment for Iozzi. Curating a significant media buy, media, and influencer outreach with partnering brands has been a significant achievement.

“Establishing new brands in new markets is a real work of love and something that engages my team.”

If Kiwi designers and brands wish to expand their reach into Australia or need media, activation, or influencer support in the Australian market, Iozzi said that Madco was there to service these needs.

Working across major sporting events around the country along with local and international brands across various categories, including alcohol, fashion, beauty and technology, has provided MadCo with a significant network of journalists, suppliers, influencers and talent that can be utilised to grow New Zealand businesses.

Having spent more than a decade on the brand side working with local and International brands across varying categories, MadCo PR is not the typical PR agency.

“We think the ‘mad’ ideas are the best. We also do not pretend to be something we are not or charge unreasonable rates for work undeserving of the price tag. We understand how brands and budgets work and recognise the true need for data-driven ROI for brands.”

MadCo PR offers various services, including press management, proactive press liaison, editorial development and placement, press material generation, press and influencer kit development, communication strategy, and the organisation of press days and events.

For events and sponsorships, MadCo provides the following services, end-to-end event management, brand activations, event styling, strategy and creative concepts, guest list curation and management, media accreditation, and red carpet management.

For content creation, Iozzi detailed that MadCo offers content strategy and execution, video production, social media live streaming, photography, and video news releases.

Finally, for influencer and talent relations, the agency offers strategy and insights, talent and influencer recommendations, ambassador and influencer procurement, contract negotiations, press management and social amplification, on-ground talent management, and measurement and evaluation.

For more information, email matthew@madco.com.au or visit www.madco.com.au.