Moda x Pure has returned to Autumn Fair with renewed energy, a bigger brand line-up, and a mission to champion the evolving needs of independent fashion retailers.
Back for its second edition, this growing fashion destination is a standout fixture in the buying calendar, offering retailers a curated mix of trend-led collections, ready-to-ship stock, and content designed to futureproof their businesses.
Taking place in September at NEC Birmingham, this fashion-forward showcase is where retail innovation, sustainable style, and commercial opportunity collide.
With a renewed emphasis on conscious consumerism, inclusivity, and season-ready stock, Moda x Pure brings together a carefully selected community of trend-driven and ethically minded brands.
Sitting at the heart of Autumn Fair, the UK’s most influential B2B event for home, gift and fashion, this curated sector delivers high-impact product discovery, timely retail insight, and a space designed for connection and conversion.
Buyer Favourites and Must-Stock Labels Revealed
Moda x Pure is the ultimate buying destination for boutiques and fashion independents. This season’s edition showcases a bold mix of returning favourites and first-time exhibitors, bringing fresh energy to the show floor.
Among the headline names this year:
- Powder - a beloved label known for its whimsical accessories and rich colours, offering must-have gifting lines with a luxurious edge.
- Killstar - making a highly anticipated return, this cult brand fuses gothic aesthetic with streetwear cool and continues to define the alt-fashion movement.
- Lisa Angel - a category-spanning favourite, celebrated for its thoughtful, affordable jewellery and home gifts that blend trend and sentiment.
- Nomads Clothing - the slow fashion pioneer, back with artisan-crafted, fair-trade collections that blend global inspiration with timeless wearability.
- Manhattan Portage - channelling New York’s gritty-meets-polished energy in their iconic, practical bags for urban life.
Plus, exciting new exhibitors, including:
- One Summer – Showcasing effortlessly chic resortwear and casual staples.
- Betty Basics – A collection of versatile, everyday fashion essentials with a modern edge.
- Baily Bag - debuting timeless, minimalist handbags that elevate everyday functionality with luxe detail.
- Nudie Jewellery - Minimal, sustainable, and deeply expressive, this new jewellery brand champions eco-conscious design with a sleek, wearable edge. A great fit for customers seeking meaningful, planet-friendly pieces.
- Arya Fashion - Contemporary womenswear with global influences, Arya Fashion blends effortless style with commercial appeal. Expect flattering cuts, seasonless fabrics, and standout details designed for everyday impact.
Beyond Buying: A Destination for Retail Innovation
Moda x Pure isn’t just about product discovery; it’s a launchpad for forward-thinking retail. Alongside its curated brand line-up, the sector offers a full programme of expert-led content to help independent retailers stay ahead of shifting trends and evolving customer expectations.
At the heart of this is The Retail Corner, where visitors can drop into daily seminars, exclusive interviews, and hands-on masterclasses covering everything from trend forecasting and social commerce to visual merchandising and brand storytelling.
Highlights include:
- Shahriyar Hassan, a former TikTok Shop insider, shares how to scale via social commerce.
- Bruce Langlands, CEO of Trotters and former Harrods/Selfridges leader, on keeping heritage brands relevant.
- Davesh Thakkar, VP at Not On The High Street, on supporting creative independents in a competitive digital space.
- Trendhub by BDA London, Autumn Fair’s Official Trend Partner, exploring Future Nostalgia.
Content continues in the Buyers Retreat, an exclusive oasis off the show floor, offering a relaxing space to unwind, plan, and connect.
With premium amenities, tailored workshops, and private meeting areas, it’s designed to elevate the buyer experience while deepening industry insight and relationships. Highlights include:
- Powering Digital Growth for Small Businesses: How eBay Helps Independents Scale Online
- Sustainability That Sells - refine your eco-strategy, co-create circular retail concepts, and learn how to communicate your sustainability story in a way that connects with conscious consumers and drives commercial success.
Why Attend Moda x Pure at Autumn Fair 2025?
- Discover over 100 trend-led fashion and lifestyle brands under one roof.
- Source ready-to-ship stock for peak season trading.
- Access actionable insights that will define next season’s success.
- Build relationships in a show environment tailored specifically for independents.
Autumn Fair, the UK’s largest B2B retail trade show for Home, Gift & Fashion of the season, returns to the NEC Birmingham from the 7th to the 10th of September 2025.
