M&S has become the first UK brand to join Circulose as a Scaling Partner, marking a step forward in the retailer’s commitment to circularity in its fashion supply chain.
The partnership will see M&S integrate CIRCULOSE, a next-generation material made of 100 percent textile waste, into select products, helping to reduce reliance on virgin fibres and accelerate the shift to circular design at scale.
"Partnering with Circulose allows us to put the concept of circular design into action and will be an example of how the industry can move from small-scale pilots to incorporating next-generation materials at a greater scale,” said Katharine Beacham, Head of Sustainability and Materials in Fashion at M&S.
“By integrating circular materials into our sourcing strategy, we will be reducing reliance on virgin fibres, cutting waste, and helping to build a fashion industry that’s fit for the future.”
CIRCULOSE is produced through a patented process that transforms discarded textiles, including production waste and textiles that can no longer be resold or used, into a high-performance material, helping reduce waste, lower emissions, and ease pressure on forests and land.
“We’re thrilled to welcome M&S as our first Scaling Partner in the UK,” said Jonatan Janmark, CEO of Circulose.
“Their leadership in sustainability and commitment to circular fashion plays an important role in accelerating adoption of next-generation fibres. This partnership is one of several we are building with leading global brands, with more set to join soon.”
The collaboration builds on M&S’s commitment to become a net zero business across its value chain by 2040 and complements the retailer’s broader work under its Another Life initiative, which brings together initiatives across Rewear, Repair, Recycle and Resale - including resale partnerships with eBay and Reskinned, and a repair service with SOJO.
“This is an exciting next step in our journey to become a net zero business by 2040 and a great example of the ambition behind our Plan A - Another Life initiative,” added Beacham.
