Natclo has launched a crowdfunding campaign on Kickstarter for ‘That One Tee,’ a T-shirt designed to redefine wardrobes and elevate lifestyles. This innovative tee, crafted with Merboo, a blend of superfine traceable New Zealand merino wool and eco-friendly bamboo, is set to become a staple for those seeking quality, comfort, and eco-conscious fashion. Early supporters have the opportunity to pre-order the tee at a discounted price, starting at $79.
‘That One Tee’ embodies natclo’s vision of creating a brand that people turn to instinctively. "Our goal with natclo is to create a brand that becomes people’s go-to, and it all starts with ‘That One Tee’," said Co-founder Chris Lorigan. "It’s the one tee you’ll never want to be without, simplifying clothing choices and reducing the need for multiple garments. It fits into any life moment, any time of the year with ease, enabling people to look good, feel good, and do good by wearing clothing that is better for the planet and ethically manufactured. In New Zealand, we often experience four seasons in one day, and now we have a four-season solution in ‘That One Tee’."
The tee’s design ensures it transitions effortlessly through various aspects of life, from professional to personal settings, and from casual to formal occasions. The use of natural fibres offers unparalleled comfort and breathability, making it ideal for any climate. Additionally, natclo is committed to sustainable fashion, using biodegradable materials and ethical manufacturing processes to create high-quality garments that are proudly made in New Zealand. "At natclo, we are committed to saying no to fast fashion. Our core focus is to create high-quality, low-maintenance clothing that is better for the planet and true to our people-first values."
‘That One Tee’ features Merboo fabric, a blend of 70 percent traceable superfine New Zealand merino wool and 30 percent eco-friendly bamboo, offering a luxurious softness and comfort. Thoughtful design elements like the neckline hang loop for easy hanging and quick drying and the long line drop-tail for enhanced coverage make it a versatile addition to any wardrobe. The tee will be available exclusively on Kickstarter, allowing early supporters to pre-order at significant discounts. The tee, priced at $149 retail, will be available starting at $79, in a single colour, ‘Ocean Black,’ with styles for both men and women – a classic crew neck for him and a flattering V-neck for her.
Founded by Chris and Saphire Lorigan, the creative minds behind Smart Merino, natclo was born from a desire to create versatile, all-season clothing. With over a decade of experience in merino wool, the Lorigans combined natural fibres with ethical craftsmanship to produce garments of exceptional quality. Their mission is to bring the best of New Zealand to the world through innovative, beloved products, starting with ‘That One Tee’.
Chris and Saphire’s personal and professional experiences deeply inform natclo’s ethos. Chris, with a background in technology, has collaborated with global brands such as Microsoft and Nokia, while Saphire, a cancer survivor with a background in FMCG at Cadbury, brings a passion for sustainable fashion. As avid travellers who have visited over 50 countries and as parents of three young children, they understand the importance of versatile and durable clothing. This insight is woven into every natclo garment, ensuring they are not only high-quality but also thoughtfully designed for real-life adventures.
