CHARLOTTE | Rack Room Shoes has returned its popular Real People campaign, celebrating real customers.
Unlike typical ads with professional models, Rack Room Shoes spotlighted actual customers to create a relatable and authentic connection. They teamed up again with the charismatic Jarrett family, local business owners and social media stars for their fall season campaign.
The Real People campaign celebrated the heart of Rack Room Shoes families. The Jarrett’s, chosen from thousands of entries, perfectly embodied this spirit.
Rack Room Shoes, headquartered in Charlotte, N.C., has been an innovator in the shoe industry for over 100 years. It operates more than 520 locations under the Rack Room Shoes and Off Broadway Shoe Warehouse brands.
Both brands offer various on-trend styles for women, men, and children in athletic, comfortable, and dress categories while providing a delightful and trusted shopping experience for our valued customers.
Torrie and Brenton Jarrett juggle farm life, a thriving blog, running a renovation company, Willowbrook Builders and their cozy coffee shop, Willowbrook Grounds, all while raising a family.
During the campaign photo shoot, the Jarretts shared their secret for balancing a vibrant life and togetherness.
"We tackle everything as a team. Parenting, business, and even the coffee shop are all family issues. We delegate and work together, making it all possible."
From the 11th of September, the Jarrett family will be seen across all Rack Room Shoes locations, showcasing the latest fall trends for every family member.
“At Rack Room Shoes, we strive to place the families that support us in the heart of our business,” said Molly Hartney, chief marketing officer at Rack Room Shoes.
“The Real People campaign celebrates their unique lives and shines a spotlight on those who shop with us. Giving families a memorable experience is what it's all about."
Rack Room Shoes is always looking for new families to feature on social media to be featured in an upcoming campaign.
Through Rack Room Shoes Gives, the ongoing philanthropic program, the brand has also provided ways for customers and employees to support charitable organisations, instilling trust and inspiration in communities.
