MECCA COSMETICA has launched its latest SPF innovation available in 20 flexible shades.
WEEKEND SKIN Hydra Tint with SPF50 is a hydrating, lightweight fluid that delivers sheer but buildable coverage, a dewy finish, and SPF 50 for natural-looking skin that feels fresh all day.
Enriched with peptides to plump and smooth skin, Vitamin C to brighten, and pearl extract for a luminous glow, this was developed in response to growing customer demand for multi-tasking hybrid products that combine skincare, makeup and SPF.
Designed to integrate seamlessly into an existing routine and be applied in 30 seconds or less, WEEKEND SKIN Hydra Tint with SPF50 is recommended to be applied over a primary sunscreen, such as MECCA COSMETICA To Save Face SPF50+ Superscreen, to support evening out skin tone while reinforcing daily sun protection.
Best applied with the warmth of your fingers or a MECCA COSMETICA Double-Ended Complexion Brush for fuller coverage, WEEKEND SKIN Hydra Tint with SPF50 is particularly beneficial for those who experience pigmentation, dullness or redness in their complexion.
Sarah Hudson, Senior Product Manager, said that over 25 years, and through millions of conversations with in-store specialists and customers, the team has seen a clear shift towards products that simplify routines without compromising on performance.
“This powerful loop, our Living Lab of Beauty, forms the customer insight, product innovation and real-world validation from which we developed WEEKEND SKIN.”
The lightweight formula has also made SPF reapplication easier throughout the day, helping to refresh both protection levels and complexion appearance without disrupting makeup.
The launch has joined the broader MECCA COSMETICA collection, which, after more than 20 years of beauty history, has continued to evolve its visual identity and product portfolio to deliver uncomplicated, high-performance solutions designed for the realities of everyday routines.
MECCA COSMETICA WEEKEND SKIN Hydra Tint with SPF50 will be available from the 28th of July in-store and online.
