Legendary mixed martial artist, Conor McGregor, is featuring in Reebok's new Zig Kinetica launch. This launch signifies the next phase in Reebok's "Sport the Unexpected" campaign.

“I absolutely love these, the grip, the stability. I feel the connection from the sole to the material,” said McGregor.

I’ve been around with Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.

Reebok's ZigTech technology is the definition of innovation. It fuses innovative sport-tech with sleek style to create a shoe that is suitable for working out in as well as the streets.

There are three parts to this shoe that creates this 'energy-returning' sole

  1. Floatride Fuel: energised bouncy foam which helps with cushioning the feet for everyday use.
  2. Zig Energy Shell: Channels and returns kinetic energy.
  3. Zig Energy Bands: A unique outsole that expands and contracts for a spring-like response.