New Zealand’s Favourite Beauty Brand

The team at Cosmetify has released their new Cosmetify Q1 Index which reveals everything about the beauty industry so far in 2020.

The index reveals that Huda Beauty is the hottest beauty brand in 2019, and in 2020, they continue to hold its title. The world's most searched brand in 2020 is Yves Rocher followed by The Body Shop and ColourPop. The Q1 report also now includes sustainable brands, with The Ordinary proving to be a fans favourite.


So we know the top 3 'hottest' beauty brands globally, but who stands out on top in New Zealand?

LUSH Cosmetics! LUSH makes fresh handmade cosmetics and began in Poole, England. For more than 20 years, LUSH has giving beauty lovers all over the world the best of the best.

To learn more about this index visit