HONG KONG | The 2025 edition of Fashion InStyle will launch NEXT@ Fashion InStyle (NEXT), a new highlighted zone organised by the HKTDC and sponsored by the HKSAR Government's Cultural and Creative Industries Development Agency (CCIDA).
Thailand is the Strategic Partner of NEXT@Fashion InStyle, powered by the Thailand Creative Culture Agency (THACCA) and The National Soft Power Development Committee who have brought some 30 Thai exhibitors to showcase fashion materials that blend Thai culture with sustainability and innovative technologies.
In addition to Thai exhibitors, the NEXT zone has brought together more than 60 exhibitors from Mainland China, Europe, the Americas, Australia, Indonesia, Singapore, and Vietnam, among others. These exhibitors present cutting-edge materials to create an international platform for shaping future fashion trends.
The Hangzhou New Concept Fabric Creative Centre Textile Library has established an innovation hub within NEXT, featuring products that integrate traditional Chinese crafts such as Badu Linen Embroidery, beam printing and tie-dye techniques with advanced materials.
The NEXT zone has facilitated collaborations between leading advanced material brands and five local designers. Han Chong, founder of internationally acclaimed fashion brand Self-Portrait, is joining as an ambassador to share insights and mentor the designers.
Participants include designer Jason Ying, a former Self-Portrait studio intern who draws inspiration from vintage military uniforms to reimagine classics using innovative materials.
Another designer, Kinyan Lam, employs Gambiered Canton Silk, a national intangible cultural heritage textile from Guangdong that goes back over 1,000 years, leveraging its lightweight and soft texture to create streamlined silhouettes and flowing hemlines, blending cultural heritage with contemporary design.
The HKTDC continues to employ its EXHIBITION+ online-offline integrated model for the fairs. Buyers can use the Scan2Match function in the HKTDC Marketplace App to scan exhibitor and product showcase QR codes, record favourite exhibitors, browse product information and make enquiries, allowing discussions to continue online during and after the exhibition.
For convenience, buyers can register on the HKTDC Marketplace App and download free eBadges for direct venue entry.
