As the innovation cycle begins, Nike has launched various products with digital technological advancements to improve usage, especially for athletes.
Nike's A.I.R. — Athlete Imagined Revolution, a co-creation project between elite athletes and Nike designers, is a testament to the brand's commitment to inclusivity and innovation.
“There are no limits to what we can create with Nike Air. We’re exploring new technologies like AI engines and rapid prototyping to continue pushing the boundaries,” said John Hoke, Nike’s Chief Innovation Officer.
“This means that you, our valued audience, can look forward to Nike products created with unprecedented fidelity, velocity, and impact.”
The Nike Pegasus Premium running shoe features Nike’s first sculpted, visible Air Zoom unit, the brand’s most significant Air innovation since the launch of the Nike Air VaporMax.
It contours to the foot's natural form, giving runners an entirely new sensation, and the ZoomX and ReactX foam cushioning system, creates more energy returns for everyday runners.
“We’re thrilled to celebrate another summer of sport with our incredible athletes and the product innovations that will help propel them to achieve their dreams. What you’ll see this year on the pitch, court, road, or track signals a new, exciting multi-year innovation cycle for us,” said Heidi O’Neill, President of consumer, Product, and Brand at Nike, Inc.
“And this summer is just a hint of the game-changing innovations coming across our entire portfolio that will take us into new markets and market share opportunities.”
Nike’s world-class athletes, including Dina Asher-Smith, Shelly-Ann Fraser-Pryce, Eliud Kipchoge, and Sha’Carri Richardson, have unveiled the brand’s 2024 federation kits.
They drew inspiration from 4D motion-capture data and each country and sport's unique identities and diverse communities.
Using Nike Sport Research Lab data to optimise Air, Nike has created footwear that helps all athletes break barriers. The Nike Blueprint Pack is another collection featuring Nike’s Air innovation in blue, white, and orange that pays homage to Nike’s co-founder, Bill Bowerman.
