Pat Menzies First Ever Brand Campaign

For quality footwear, Pat Menzies located in Canterbury Arcade on Queen Street will not disappoint. Since 1975, Pat Menzies has been the one-stop-shop for Kiwis to get their Converse, Dr Martens and Vans. The brand also expanded by constructing a Converse store that has over 100 new styles as well as the original, well-loved designs.

Walking into the store gives customers a sense of history as it was one of the only places you could get a pair of vans or chucks back in the ’80s. Leading brands like Dr Martens, RM Williams, Blundstone and Birkenstock that have been offered for over 20 years are aesthetically displayed on the walls. The high-quality shoes also come with high-quality customer service from employees that have stayed with the company for over 30 years. Pat Menzies makes Kiwis nostalgic over their first pair of sneakers and the familiar customer service.

Launching their first brand campaign to show the story of the historical footwear brand proves to be inclusive of all customers, staff and the Menzies’ family. The campaign which features long-time customers sharing the story of their first pair of shoes will successfully introduce new customers to the store.

The campaign will be presented on street posters, print and online with images of musician Theia, local DJs, students and new people being introduced monthly. Pat Menzies is connecting the local community by sharing experiences around purchasing your favourite footwear.

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