In a new Global Consumer Brand survey ranking brands in terms of growth in "Search Interest" from January 2016 to 20 November 2017 PrettyLittleThing, the online fashion retailer, has been ranked the fastest growing global consumer brand ahead of Gucci and Louis Vuitton in second and third places respectively.
The Aaron Wallis Sales Recruitment survey used Google Trends to measure "search interest" and PrettyLittleThing's search interest score topped the growth rankings rising 134 percent between 2016 and 2017, from 25 percent in 2016 to 58.59 percent in 2017 for a year on year increase of 33.59 percentage points.
Second fastest growth was achieved by luxury fashion retailer Gucci climbing by 27.15 percentage points and third was luxury fashion retailer Louis Vuitton improving by 18.8 percentage points.
PrettyLittleThing's search interest growth has been fuelled by its concentration on social media, working with a number of high profile influencers and brand ambassadors in the U.S. and recently collaborating with Kourtney Kardashian. Combined with its above the line advertising supporting brand awareness amongst the younger generation, the result is that the brand is one of the hottest in the on-line fashion market at present.
“We work very hard as a team to ensure we deliver what our target demographic aspires to,” said PrettyLittleThing co-founder and CEO Umar Kamani. “Our youthful management team allows us to deliver this in a competitive manner. It's a family culture at PLT and we feel this is a huge marker for our continued success."