World-leading sports company PUMA has created a podcast series to make its 2022 Sustainability Report more accessible and to reach a younger audience to discuss solutions for some of the fashion industry's most pressing sustainability challenges.
“During last year’s Conference of the People, we saw that we needed to do more to reach out to younger generations when we talk about sustainability. A sustainability report as a podcast has never been done before in our industry, but we believe it is an important step to connect with GEN-Z audiences and open up these important conversations,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA.
The RE:GEN REPORTS podcast features next-generation thinkers from six countries and distils the content into ten podcast episodes, of which the first three are now available on all major podcast platforms.
“We believe in collaboration when it comes to sustainability, whether it is NGOs, brands or consumers, especially young people, who will have to live with the decisions made today,” explained Descours.
Each episode of RE:GEN REPORTS will discuss one of PUMA’s 10for25 sustainability targets while covering topics from human rights to sustainable material sourcing to explain why the company set targets in these areas and what progress it has made.
The first episode is based on PUMA’s target to train one hundred thousand direct and indirect staff on women’s empowerment. Anya Dillard, US-based award-winning activist, model, and social entrepreneur, speaks to Viola Wan, PUMA’s Team Head of Social Sustainability. The episode discusses PUMA’s audit work with factories in its supply chain.
A target to make one hundred percent of all PUMA products safe to use is the basis of the second episode. This episode features Germany-based sustainable and healthy living vlogger Luke Jaque-Rodney in conversation with Klaas Nuttbohm from ZDHC, an organisation leading the fashion industry to eliminate harmful chemicals.
In the third episode, US-based up-cycler Andrew Burgess is joined by PUMA’s Senior Manager of Corporate Strategy, Simon Hessel. The two discuss the chemical recycling process and how it is used in PUMA’s textile-to-textile recycling project. This episode is based on the target to reduce production waste in landfills by at least fifty percent.
An additional seven episodes will be released weekly from June 8th until July 20th.
