PUMA has decided to relocate its Global Marketing Organisation to its HQs in Germany to better align with its Global Business Units, Global Go-To-Market function and Creative Direction. This will also lead to faster decision-making within the company.
The organisation has also appointed a new Global Brand and Marketing Director. Richard Teyssier will take over this position from the 1st of July this year. He has been PUMA's Regional General Manager for Europe.
To further strengthen the company's marketing, PUMA North America will be given more responsibility regarding local sports marketing and local partnerships management. This will help to elevate the brand's position in the United States.
