Pure London and Just Around The Corner (JATC) have announced their unison under the umbrella of Hyve’s retail division.
“This is a landmark development in the history of these two fashion shows driven by the vision and desire to make buying easier and better for buyers,” said Gloria Sandrucci, Event Director.
“By uniting with JATC, the combined teams can pool their expertise, resources, and network to create the leading fashion trade show experience, meeting buyers' needs and offering the very best collection of brands under one iconic roof at Olympia London.”
This milestone fashion buying event for London will showcase Womenswear in the Grand Hall, including POP and the new Launchpad area for womenswear designers, with Women’s and Men’s Accessories and Footwear brands, Men’s Apparel, The Together Zone, Lifestyle and Beauty brands, Watches, Jewellery, Wearable accessories and seasonal gifting.
“Buyers have been asking for a more streamlined trade show calendar for a long time, as happens in most other global fashion capitals and with the exciting developments at Olympia and a shared vision to offer the best buying experience, I am excited to be uniting with Pure London to bring in a new era for our community and create a compelling, inclusive, and unified platform for the industry,” said Juls Dawson, Creative Director.
Presenting a curated selection of over 300 brands, Pure London x JATC will feature clearly defined sectors to ensure a seamless and cohesive buying experience. The first combined show will be held at Olympia London from the 11th to the 13th of February 2024.
